Hero.
Big Baby played a crucial role in Hero Cosmetic's success by focusing on three keys: optimizing their Amazon account, Shopify website, implementing a precise content strategy, and creating highly effective PPC ads.
Big Baby is Based in Miami |
Partnered with Hero, who is based in New York
Big Baby is Based in Miami | Partnered with Hero, who is based in New York
Services
Shopify Design
Shopify Plus Development
Content Strategy
Product Photography
Videography
Copywriting
PPC Ads (Google & Facebook)
The Scope
Hero Cosmetics approached Big Baby ahead of their 2017 launch, spearheaded by founder Ju Rhyu. Ju had pioneered a groundbreaking micropatch with dual benefits: it not only rapidly dried and cleared pimples but also discreetly concealed them with transparent patches, visibly reducing their appearance.
Recognizing the potential of this innovative product, Ju sought Big Baby for comprehensive Amazon consulting, Shopify design, content creation, marketing strategy, and creative direction to orchestrate a successful launch for Hero Cosmetics. Over the course of four years collaborating closely, our partnership yielded remarkable results, propelling sales to soar past the impressive milestone of $100 million with an average PPC ROAs of 7:1. This success culminated in Hero Cosmetics being acquired for $630 million by Church & Dwight.
