Olipop
Big Baby played a crucial role in Olipop's success, three essential elements: an innovative Shopify website, a strategic content strategy, and highly effective PPC advertising.
Big Baby is Based in Miami |
Partnered with Olipop, who is based in California |
Big Baby is Based in Miami | Partnered with Olipop, who is based in California |
Services
Shopify Design
Shopify Plus Development
Content Strategy
Videography
3D Renderings
Copywriting
PPC Ads (Google & Facebook)
The Scope
Amid intense competition in the healthy soda beverage industry, Olipop experienced rapid growth and aimed to capitalize on its momentum. In this competitive landscape, Olipop partnered with Big Baby to overhaul their Shopify website, develop a community-driven content strategy, and create engaging content to attract new customers.
Building on the success of these initiatives, Olipop expanded its partnership with Big Baby to optimize their PPC ad campaigns with an average ROAS of 6:1. This collaboration ensured a consistent flow of compelling content across ad creatives, social media platforms, and their website. These efforts were instrumental in scaling Olipop into a 100 million dollar brand, driving their marketing efforts month after month.
